Saab Turbo Club of Norway

Daniel Forsgren (Sweden) presented the short animation 'A-K-A The Journey Begins 2004'. In his project the entertainment media is used to create a conceptual expression for the SAAB brand. The vehicle appears in a movie environment and is designed for the main character Gaia. Gaia is the bright spot in a dull and sterile future environment. Trying to find her way out, she escapes through the tunnel systems in her custom-made Saab. Daniel worked under the guidance of designers from GM Advanced Design in Gothenburg, Sweden.